融创- 义乌宾王道1號

Sunac - Binwang Road 1, Yiwu

 

 

 

 

Location:Yiwu,China 

Completion:2021.10

      义乌,中国首个也是唯一一个县级市国家级综合改革试点,它的商业先锋性与深厚的人文自然底蕴相互激荡。

      融创义乌宾王道1號座落于这样一个非典型的江南小城,超级平常借由真诚及富有想象力的设计语言,挖掘销售中心作为曾经临时性建筑的可持续发展潜力,重新建构新时代语境下销售空间的无限可能,使其成为真正能凝聚人的新型社区中心。

 

     1.不限定

前置未来可能性

 

      销售中心曾被视为目的性明确,功能单一的场所。前期规划中该空间将会被划分为传统的入户大堂及归心空间,业主希望打破其曾经沉闷的桎梏,增加可变化性,为以后可能注入的社区功能预留足够的空间。

 

超级平常认为,与其想象空间未来的改造可能性,不如在保证前期销售功能的前提下将社区功能前置,将远期的需求直接融入当下的设计,同时也避免了空间以后多次改动。

 

 

      2.流动的共鸣

      从“售楼中心”到“邻里中心”

 

     “我们需要一个相遇的空间,一个可以容纳以家庭为单位的共享空间 , 让人与人,人与城市产生更多的联系。”

 

       现代住宅一定程度上强化了以家庭为单位的壁垒,墙与墙之间宛如密不透风的信息茧房,家与家之间的横向交流变得稀缺。在回家的必经之路上打造能将销售功能巧妙隐匿其中的归心空间,使其成为一个在私密空间之外能让每家的故事自然交汇和流动的“院子”,是我们的出发点。

 

在疫情常态化的当下,家成为了一个承担复合功能的临时性封闭场所,人与人的隔绝感进一步被放大。是否有一个与家相邻的空间可以分担人们的社交、办公、学习及生活的复合功能?除了销售属性,我们尝试去深挖其作为一个交互的邻里中心的意涵,使居民重拾线下生活的温度和实感,使其兼具商业性和开放性。于是在本案中我们呈现了极具亲密感和连接性的融合,并期待与社区居民共生、共创、共享。

 

 

     3.归家大堂

同一屋檐下

 

     大范围玻璃和铝合金构建起透明轻盈的外立面,垂直线条书写着简洁的空间语言,夜景下建筑呈现半透明的质感。直接明快的流线始于归家大堂,并以此为中轴左右延展出两个兼具亲子、乐活、学堂、书享等复合功能的主空间,设计师对各空间板块的地面进行了高低错落的设置以增添探索感。

 

 

空间底色以香槟金及暖木质调为主,与统一的米白色乳胶天花及奥利奥灰石材一道搭建了温暖沉稳的视觉体验,大量落地玻璃窗的使用引入了室外自然光线,内外虚实相交,呼应了无界的空间概念,应用可能性被进一步延展。

 

 

 

      4.果壳Park

献给孩子的礼物

 

      维托·埔柱相信“笑声是人与人之间最短的距离。” 我们意在为社区不同年龄段的的孩子们打造一个生动可爱的空间,使他们也能在属于大人的销售话语场中与自己的伙伴产生趣味的互动。

 

果壳空间作为一个综合儿童美育空间,由绘本区和植物标本认知区组成。其中绘本区抛弃了闪亮的五彩饰面而采用了温暖的浅木色,有着圆融线条的桌椅设计以防止孩子跑跳中可能产生的碰撞。玩具装置及绘本带来亮眼的色彩点缀,在游乐和教育中取得风格的平衡,严谨而不失亲切。

 

 

植物标本认知区运用了大面积玻璃窗,以自然的绿意呼应着标本的静谧色彩。设计师选用漂浮的叶子作为“云”的建筑表达,增加了空间活泼度。标本展示柜的高度方便孩子随时取放,展现了更人性化和亲密的互动体验,使得自由探索成为可能。

 

 

      5.书享Zone

动静在掩映之中

 

      此次设计的另一条重要轴线通往书享空间,书架取代传统的屏风将空间自然划分为水吧、茶鉴区、洽谈区及沙盘区。

 

设计师巧妙地减少了直射光的使用,而是以木格栅书架顶端打出的折射光及每层内嵌灯带作为空间的主光源,使书架兼具了照明功能,间接光的柔和性为空间营造了阅读洽谈两相宜的氛围感。

 

同时,格栅书架相对于传统的隔断来说更具通透感,光影之间增加了空间的动态美,展现了一个开放而幽深的串联,使得不同功能区间私密性和交互性兼具,满足了不同人群在不同场景下的需要。

 

 

木格栅的应用延续到楼梯间带来朦胧优雅的投影,将神秘感带入二楼会议及办公区。镂空质感和暖色调缓解了垂直线条的大量应用可能造成的生硬及距离感,更为洽谈空间增加一丝禅意。

 

 

 

 

“设计一个梦幻城市很容易,然而建造一个活生生的城市则煞费思量。”雅各布斯道出了打造一个有温度的空间的重要性和难度。

 

通过打造生活化、社区化且兼具公共性和灵活性的空间,以实现邻里居民的持续参与和连结,是故事的生命力来源,也是我们思考的端点。

如何在信息时代的滚滚浪潮中通过空间差异化体验重建社区间人与人的线下交互,并使传统销售空间焕发新的生命力,超级平常x 义乌宾王道1號的尝试或许可以为你提供一份可操作性较强的解题思路。

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yiwu, China's first and only county-level city national-level comprehensive reform pilot, its commercial pioneering and profound cultural and natural deposits mutually exciting.

Melts and is located in yiwu guest king 1 such an atypical jiangnan town, super normal by sincere and imaginative design language, the sustainable development of mining sales center once temporary building potential, reconstruct the context of the new era of sales space of infinite possibility, make it become true to condense the new community center.

1. No limit

Anticipating future possibilities


Sales centers used to be seen as purpose-driven, single-function places. In the early planning, the space will be divided into the traditional entrance hall and the center space. The owner hopes to break the shackles of the once dull space, increase the flexibility, and reserve enough space for the possible injection of community functions in the future.

Super Ordinary believes that, rather than imagining the possibility of the future transformation of the space, it is better to guarantee the early sales function on the premise of the community function, the long-term needs directly into the current design, but also to avoid the future changes of the space.


2. Flowing resonance

From "Sales Center" to "Neighborhood Center"


"We need an encounter space, a shared space that can accommodate families, so that people, people and the city have more connections."

Modern housing to a certain extent strengthens the barriers of the family as a unit, the walls between the walls like an impenetrable cocoon of information, the horizontal communication between home and home has become scarce. Our starting point is to create a home space where sales functions can be cleverly hidden on the way home, and make it a "yard" where stories of each family can naturally meet and flow outside the private space.

At the moment when the epidemic is normalized, home has become a temporary closed place with complex functions, and the sense of isolation among people has been further amplified. Is there a space adjacent to home that can share the complex functions of people's socializing, working, studying and living? In addition to selling properties, we try to explore its meaning as an interactive neighborhood center, so that residents can regain the temperature and sense of offline life, and make it both commercial and open. Therefore, in this case, we present a very intimate and connected fusion, and look forward to symbiosis, co-creation and sharing with the community residents.

3. Homing lobby

Under one roof

A large range of glass and aluminum alloy create a transparent and light facade. Vertical lines write a simple spatial language, and the building presents a translucent texture under the night view. The direct and bright streamline starts from the homecare lobby, which extends two main Spaces with parent-child, happy life, school and book sharing functions. The designers set the ground of each space plate at random to add a sense of exploration.


The background color of the space is mainly champagne gold and warm wood. Together with the uniform off-white latex ceiling and Oreo grey stone, a warm and calm visual experience is built. The use of a large number of floor-to-ceiling glass Windows introduces outdoor natural light, which echoes the concept of unbounded space and further extends the application possibilities.


4. The nut Park

A gift for the child


Vito Puchu believed that "laughter is the shortest distance between people." We aim to create a lively and lovely space for children of different ages in the community, so that they can also have interesting interaction with their partners in the sales discourse field belonging to adults.


As a comprehensive children's aesthetic education space, the fruit shell space is composed of picture book area and plant specimen cognition area. In the picture book area, the shiny five-color finishes are abandoned and warm light wood colors are adopted. Tables and chairs with smooth lines are designed to prevent collisions that may occur when children run and jump. Toy devices and picture books bring bright color embellishment, striking a balance of style between fun and education, rigorous yet intimate.

A large area of glass window is used in the herbarium recognition area to echo the quiet color of the specimen with the natural green. The designers chose floating leaves as an architectural expression of the "cloud", adding to the space's liveliness. The specimen display cabinet is highly convenient for children to take and put at any time, showing a more humane and intimate interactive experience, making it possible to explore freely.

5. Book at Zone

There was movement in the shadows


Another important axis of the design leads to the book sharing space. Instead of the traditional screen, bookshelves naturally divide the space into water bar, tea tasting area, negotiation area and sand table area.

The designer cleverly reduces the use of direct light, but uses the refracted light from the top of the wooden grating bookshelf and the embedded light belt in each layer as the main light source of the space, so that the bookshelf has both lighting function, and the softness of indirect light creates a suitable atmosphere for the space to read and talk.


At the same time, compared with the traditional partition, the grille bookshelf has a more transparent sense. The dynamic beauty of space is increased between light and shadow, showing an open and deep series, which makes different functional sections both private and interactive, and meets the needs of different people in different scenes.


The use of wooden grilles extends into the stairwell to create a shadowy and elegant projection, bringing a sense of mystery to the meeting and office areas on the second floor. Hollow out texture and warm colors to ease the large number of vertical lines may be caused by the application of stiff and distance, more talk about space to increase a zen.


"It's easy to design a dream city, but it takes a lot of thinking to build a living one." Jacobs spoke about the importance and difficulty of creating a warm space.


It is the source of the vitality of the story and the end point of our thinking to create a life-oriented, community-oriented, public and flexible space to realize the continuous participation and connection of neighborhood residents.

How to rebuild the offline interaction between people in the community through spatial differentiation experience in the information age, and make the traditional sales space radiate new vitality, super ordinary X No.1 Binwang Road, Yiwu may provide you with a feasible solution to the problem.

 



 


 

Project Information

项目名称:融创 义乌宾王道1号
项目地点:义乌
设计公司:深圳市超级平常空间设计有限公司
设计总监:吴敏文 阳建勋
主创设计:杨翔
设计团队:李敏  吴柳春  辛思颖  叶方南

软装团队:张金玲  喻亚莹  王榕
面积:702.5㎡
完工时间:2021年10月

Project Name: Sunac Binwang Road 1, Yiwu

Project Location: Yiwu

Design company: Shenzhen Super Normal Design Office

Design Director: Wu Minwen, Yang Jianxun

Project Manager:ZhongMinMei

Creative design: Yangxiang

Design team: Li Min  wu Liu Chun   Xin Si Ying   Ye Fang Nan

Soft decoration design team:ZhangJinLing  YuYaYin  WangRong

Area: 702.5square meters

Completion date: October 2021