01 降临
Arrival
NǑME植根广州多年，作为航行的第一站，NǑME Store x blueDNA全球首家潮流策展型零售品牌概念店落户深圳，超级平常以时空巡游为概念，紫海为载体搭建了一个复古未来主义梦境。
NǑME is a brand that has been rooted and developed in Guangzhou for many years. As the first stop of the voyage, NǑME Store x blueDNA the world’s first trend curated retail brand concept store settled in Shenzhen. Guided by the concept of space-time parade, a retro-futuristic dream world is built with the purple sea as the carrier.
空间引入广州本土咖啡品牌适当SEEDDOWN快闪店作为入口的昭示，定制的金属船造型带来的跳跃感打破空间以正交几何为主的体量，同时拓展了传统零售空间外的模糊场域及可能性。
The space introduces Guangzhou’s local coffee brand, the appropriate SEEDDOWN flash store, as a sign of entrance. The customized metal boat shape brings a sense of jump, which breaks the space’s predominantly orthogonal geometric volume, allowing for the expansion of ambiguous fields and possibilities outside the traditional retail space.
02 入海
Born in the Purple
从古至今，从珍贵到暧昧，紫色与眼下流动、多元的流行文化图景产生了完美呼应。当紫色被大面积应用在空间中，为人们带来时尚语境下的全新态度 – 不被界定，超越束缚的潮流风格。金属材质及镜面的应用营造出更丰富的肌理，为“紫海”增添了暗流涌动和波光粼粼。
From ancient times to the present, from precious to ambiguous, purple echoes perfectly with the current flowing and diversified pop culture scenes, creating a unique beauty. The use of purple in the design of the space brings a new attitude in the context of fashion -- a trendy style that is undefined and beyond the boundaries. The application of metallic materials and mirrors creates a richer texture, adding a sense of dark currents and shimmering waves to the “purple sea”.
03 巡游
Cruising
从 体验路径出发，空间形态以线及面，线面体的精妙组合构造了具有逻辑性的比例结构。空间中一系列体块均以网格结构布局，隐形的空间经纬线使得体块之间互为彼此秩序的坐标，赋予了空间内在的韵律。
Starting from the experience path, the overall spatial form is constructed with the help of lines and surfaces, and the subtle combination of lines and surfaces constructs a logical proportional structure. A series of blocks in the space are laid out in a grid structure. The invisible spatial warp and weft lines make the blocks serve as coordinates for each other’s order, giving the space an inherent rhythm.
然而，组成“网格”的多元材料及形态在大大丰富了空间质感的同时模糊了网格的规则感 -- 裸露的混凝土承重柱，以龙骨改造的货架，金属天花，拉丝不锈钢储物系统等，去“形”存“意”后的网格系统真正幻化为隐形的空间逻辑系统。
However, the multiple materials and forms that make up the “grid” greatly enrich the texture of the space, but blur the sense of regularity of the grid. Whether it is the exposed concrete load-bearing columns, the keel-transformed shelves, the metal ceiling, the brushed stainless steel storage system, etc., the grid system is truly transformed into an invisible spatial logic system after removing the “form” and keeping the “idea”.
在动线中心，我们以一个被挖空的紫色盒子呈现新颖的探索性场景，交错的几何体纵横相接，宛如一件巨大的艺术装置，通透性与结构性并重的设计鼓励人们进行自由漫步，不规则的拼接赋予了人们巡游于迷宫般的沉浸感及探索感，在不同角度发现更多空间层次。
At the center of the movement, we designed a hollowed out purple box to present a novel exploratory scene. The interlocking geometries are like a huge art installation; the design is both permeable and structural, allowing people to wander freely; in addition, the irregular joints give people a sense of immersion and exploration as they wander through the maze, discovering more layers of space from different angles.
设计师选用多见于支撑造型及固定结构的龙骨作为新型货架，展现了对材质多样性及环保度的思考，同时保证了货架的灵活性，使其形态及逻辑适应店内多个SKU，赋予空间极大的灵活性，围绕潮流服装、服配、饰品等三大品类，空间体块可供调整以支持联名快闪、新品发布派对、艺术展览、潮物置换空间、潮玩游戏空间等不同场景。
The choice of rim joists, which are mostly seen in supporting shapes and fixed structures, as a new type of shelf shows the designer’s thinking about material diversity and environmental friendliness. At the same time, this design ensures the flexibility of the shelves, making their form and logic adaptable to multiple SKUs in the store, thus giving the space great flexibility. Centering on the three categories of trendy clothing, clothing accessories and accessories, the space block, through adjustment, can support different scenarios such as co-branding flash, new product release party, art exhibition, trendy stuff replacement space, and trendy play space, etc.
