喜茶-重庆龙湖U城天街店

Hey Tea-Chongqing Longhu U City Tianjie store

Location:Chongqing,China 

Completion:2019 

喜茶作为当代茶饮方式的引领者，在不断迭代的过程中进行自我完善。

这一次，超级平常Super Normal打破过度依赖商业算法的设计惯势，设计团队亲历项目在地人文，历史，风土，并尝试以直接的感悟作为设计切入点，与喜茶Heytea一起实现“平常都市计划”一系列原创店。

重庆，长江上游的一座超大型城市，依山而建，两江环抱。垂直高差赋予其立体空间感的肌理，随山就势之间也将包容与适变的性格养成。

随着计划的推进，喜茶在全国各地陆续呈现了从不角度回应地缘特色的系列形象。每一次深入体验和感受城市肌理和居民人文，超级平常将会陆续给出他们有趣的答案，本案正是其中一个解读。

HEYTEA as a leading contemporary tea way, in the process of iteration for self-improvement .

In this time, Super Normal break algorithm is used to design the potential relying too much on business, the design team through the project in the humanities, history, traditions, and try to direct comprehension as design point, Realize a series of original stores in common urban plan together with HEYTEA 

Chongqing, a very large city along the Yangtze river upstream, built around the mountain, surrounded by vertical elevation difference of the two gives its three-dimensional space texture, with the mountains between the potential will also be tolerance and suitable personality cultivation With the progress of the plan, HEYTEA has successively presented a series of images that respond to geographical features from different angles all over the country. Every time we deeply experience and feel the urban texture and residents' humanity, super ordinary will give us their interesting answers one by one. This case is one of the interpretations.

Project Information