Xinjiang Metropolitan Future City

 

Location:Xinjiang ,China

Completion:2023.11

Building a brighter future for cities has always been Vanke's enduring vision. In the context of a new era, Vanke has become a driving force for urban evolution, continuously expanding its boundaries and guiding cities toward a more prosperous and diverse future. It aims to transform cities into vibrant, creative, and limitless places of dreams—not just spaces for living.

This area, adjacent to the city's high-speed rail economic development zone, combines premium industries and resources with lush greenery and scenic landscapes, forming an urban oasis ideal for both living and leisure. Its advantageous geographical, industrial, and ecological conditions hold immense growth potential, offering residents the convenience of modern living while immersing them in the blessings of nature. This fertile land, rich with opportunities and challenges, perfectly aligns with people's aspirations for a better life.

Within this region, three expansive urban green spaces shine like dazzling emeralds, representing its most precious natural assets. These green oases not only provide residents with spaces for relaxation and recreation but also enhance the ecological environment of the city. Transforming this undeveloped land into an ideal urban district is not merely about building homes—it is a critical endeavor addressing urban living quality, human-centered care, and the driving forces of future development.

 

Super Normal has joined forces with Xinjiang Vanke to approach this land with a fresh perspective and heightened vision. Through integrated urban planning and development, they aim to create a new city district that not only fulfills residential needs but also serves as a place where residents can forge emotional connections and enrich their daily lives. Anchored in sustainable urban development, the project ensures that the new urban area integrates seamlessly with the city's broader ecosystem, fostering harmony between people and nature. It emphasizes cultural preservation and community building, enabling every resident to find a sense of belonging and happiness here.

 

Super Normal has meticulously planned and cleverly designed spaces such as a flower shop offering fresh blooms at all times, a coffee bar with unlimited refills of enthusiasm, a health-focused organic market, a hands-on craft experience zone for the young and young-at-heart, and a creativity-driven cultural exhibit area. These spaces are interspersed with uniquely designed display stands, providing customers with diverse and dynamic scene transformations. This one-stop lifestyle destination fulfills the full spectrum of daily needs, from dining and fashion to living essentials, while promoting a green, organic, and eco-friendly lifestyle. It encapsulates the charm of a neighborly life that is both vibrant and rooted in nature.

 

Commerce here is more than a means to meet basic needs—it is an essential vehicle for expressing lifestyle attitudes and enhancing the quality of life.

By transforming commerce and services into an extension of community culture, residents can enjoy convenient living while feeling the warmth and vitality of their neighborhood. The boundary between commerce and daily life dissolves, giving way to a new, more human-centered lifestyle experience.

 

 

Project Information

项目信息

项目名称 | 新疆万科未来城

项目地点 | 中国 新疆

完成时间 | 2023.11

创意总监 | 吴敏文

技术总监 | 阳建勋

设计团队 | 王创哲、伍紫薇、关天达、余欣婷

软装主创 | 张金玲

软装团队 | 孙晓琴、王榕、张金凤

平面协助 | 陈曼

图文制作 | 伍紫薇 余欣婷

施工单位 | 陕西精睿装饰工程有限公司

施工深化 | 丘狄青 罗国通

 

特别鸣谢

项目客户 | 赵欢 胡斯哲 孙侃侃 魏寅岗 陈贵敏

项目摄影|鲁哈哈

内容策划 | Re-build 睿标联合

Project information

Project name: Xinjiang Metropolitan Future City

Spatial design: Shenzhen Super Normal Design Co., Ltd. (WeChat ID: supernormal_design)

Location: Xinjiang, China

Design director: Wu Minwen

Technical director: Yang Jianxun

Design team: Wang Chuangzhe/Wu Ziwei/Guan Tianda/Yu Xinting

Design Development:Qiu Diqing/Luo Guotong

Soft outfit designer:Zhang Jinling

design team:Wang Rong/Sun Xiaoqin/Zhang Jinfeng

Graphic:Chen Man

Image text:Wu Ziwei/Yu Xinting

Client: Xinjiang Metropolitan Future City

Team: Zhao Huan/Hu Sizhe/Sun Kankan/Wei Yingang/Chen Guimin

Photographer: LUHAH STUDIO

01 Event Plaza

     Pop-Up Displays / Flower Shop

 

 

The Event Plaza serves as the central visual focal point of the entire space, seamlessly connecting the second floor with the main venue. Through a uniquely designed open structure, it creates a distinctive floral pop-up display, offering customers a dynamic and immersive experience of ever-changing scenes. This space also serves multiple purposes, including visitor tours, social media-worthy photo opportunities, and immersive experiences.

By breaking the boundary between commerce and daily life, the plaza encourages residents to host various events, such as concerts and art exhibitions. It becomes a vital hub for community interaction and engagement, strengthening its role as a space for cultural exchange within the neighborhood.

 

 

 

02 Endless Coffee Refills

     Endless Enthusiasm

 

Coffee, as an essential social currency for Gen Z, not only deepens the social bonds among young users but also becomes a vivid emblem of quality and lifestyle. Every brew carries an exchange of emotions, and every sound of the coffee machine becomes a note that brings people closer together. This is more than just a place to serve coffee—it's a space that satisfies emotional needs and conveys the aesthetics of living.

Whether you're a solitary visitor seeking a moment of tranquility or a group of friends eager to share life's moments, this is where you'll find your comfort zone. Through thoughtful design and strategic operations, Super Normal skillfully balances commercial appeal with the essence of daily life, offering customers convenient services while enveloping them in a sense of warmth and ease.

 

 

03 Organic Fresh Produce

     Bringing Health Back Home

 

Bringing freshness home is not merely a daily routine but a profound and simple joy that defines the experience of living here. Fresh, organic farm produce is more than a basic necessity—it is a cornerstone of a healthy lifestyle. Super Normal believes that “when freshness becomes a way of life, health naturally follows.”

Freshness is the essence of life and the heart of organic living. Super Normal advocates for a return to nature and a focus on health-conscious living, ensuring every resident feels the vitality of freshness and health at its source. Every meal becomes an opportunity to savor nature’s gifts and celebrate life’s energy. Here, freshness is no longer a distant luxury—it is happiness within reach.

 

 

04 Children's Playtime

      A Heart That Never Grows Old

 

The children’s activity zone seamlessly combines education and entertainment, creating a magical space filled with fun and discovery. It is not only a playground where kids can unleash their innocence and joy but also a treasure trove that broadens their horizons and sparks their curiosity.

With a variety of engaging community activities, this area becomes a vibrant social hub for children, solving the common dilemma of finding family-friendly destinations on weekends. By encouraging hands-on experiences, it stimulates creativity and imagination, crafting a dreamlike world of exploration for young minds.

 

 

05 Ideal Living Ahead

     A Blueprint for a Beautiful Life

 

The MUJI home exhibition area is more than a showcase of an ideal lifestyle; it is a platform for sharing a philosophy of living. Visitors can immerse themselves in thoughtfully crafted living scenarios, where every detail embodies MUJI’s ethos of simplicity, nature, and comfort. With one-stop shopping services, customers can not only enjoy and experience the lifestyle model but also gain insight into future living aspirations while easily selecting their desired products—saving time and effort while feeling the provider's care and dedication.

The integration of residential and commercial displays goes beyond the exhibition of products. It features interview displays, books, and informational materials to provide residents with a comprehensive understanding of the "residential and commercial" concept. This approach emphasizes not only comfortable living spaces but also an enhanced and elevated quality of life.

 

 

 

 

 

 

 

Super Normal, with its unique perspective, focuses on the subtleties of everyday life. By meticulously refining every detail and stage, it has successfully crafted a distinctive lifestyle that embodies an elevated sense of "refined everyday warmth." Here, every moment of life is imbued with new meaning and value, allowing everyone to deeply feel the city's warmth and connect with the texture of life.

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Xinjiang Vanke Future City is not just about innovating and enhancing current lifestyles; it represents a beautiful vision and anticipation of future urban living. It brings new joy and inspiration to everyday life while infusing the entire city with unprecedented vitality and energy. Here, every individual is a key contributor to the city's identity, injecting their unique charm and drive to collectively shape an ideal city full of allure, dynamism, and momentum.