Super normal found that people's spiritual needs gradually show the characteristics of multi-level, multi-faceted and diversified. With the overall development of the economy and society and the continuous improvement of material life, people's spiritual and cultural needs are also growing rapidly. The activity of watching movies has become one of the more relaxing methods people choose after work.
While watching the movie, the audience not only asks to improve the quality of the movie, but also hopes to get a better service and experience in the theater; in addition to enjoying convenient popular services, they can also have more personalized interaction and participation. The audience experience of movies is becoming more and more commercialized. Based on the geographical and cultural foundation of Xiamen, we put forward the concept of "coastal commercial creativity + cinema", creating a space with a strong sense of community, allowing the audience to enter the theater and have a relaxed and comfortable scene experience. We hope to break the impression that people can only go straight into the theater to watch movies when they come to the theater. We hope that people can better experience life in the theater and produce a different sparkle from the theater.
Allowing the audience to watch the movie at the same time can ensure that the audience has a kind of attachment to the theater environment before watching the movie, thereby increasing the necessity of coming to the theater to watch the movie.
We take the unique characteristics of the cinema as the starting point, introduce life scenes into the cinema, so that more people can come in to experience, feel, and find the humanistic sense of belonging to Xiamen film.