Modern architectures are not merely cold containers but also receptacles and connection for emotions. Changing the way of thinking is a necessary step as main experiencer of current residential sales offices have become youngster, which makes traditional sales mode and space concept an obsolescence. Conceived as a amalgamation of otherworldly playground, human-based services center and community of common interests, INLAB project has become a pioneering exploration to stir the heart of people and maintain their engagement with the space.
The design’s transformation physically demonstrates the amalgamation of pop-up shop, sunlight greenhouse, gallery, bar, storage space, rest area and art space while the main function of sales center is hided. With easiness and joy, every reinterpretation of daily scene that we created stress the thought of human oriented experience.
INLAB project is a spatial hybrid for exhibition, relaxation and entertainment with a vision of transforming the mindset of traditional sales center. The architectural design approach parallels the curatorial goals, which seek to form a brand-new investment approach. Through this project, we deliver a fresh perspective on the role of the sales center in the modern setting. Younger, funnier architectures are endowed with new possibilities with value identity and emotional connection.
The visual presentation of INLAB project is full of intriguing details with cutting-edge design concept.
Our intention is to create a warm community shaped by “YOUTH”, “FUN”, “JOY” and “COMFORT”.
Project name: Rongchuang Hangzhou • Yunhe INLAB Living Art Symbiosis Space
Project address: China·杭州
Business owner: Rongchuang dongnan Group
Design unit: Super Ordinary Interior Designer Office
Design Director: Wu Minwen